Maria Cucciniello is founder and CEO of The Hip Event, a full-service public relations, event planning, and lifestyle marketing agency specializing in fashion and beauty; hospitality, dining, and nightlife; entertainment and media.
The Hip Event creates market driven integrated marketing campaigns that blend publicity promotions and product placement strategies to target markets in both traditional and non-traditional ways through grassroots efforts, crafting strategic partnerships, aligning clients with celebrities and facilitating community relations.
Maria graduated top of her class earning a degree in Fashion Marketing from The Art Institute of Philadelphia in 1999, where her love of all things fashion and the fast-paced world of PR were fueled by several internships including Philadelphia Style Magazine, Strawbridge’s and Neiman Marcus. During this time Maria was also actively involved as a junior member of The Fashion Group International, INC.
After graduation, Maria began work as the Assistant to the Director of Special Events and Public Relations at Strawbridge’s before pursuing a career as a freelance public relations professional. She quickly found her niche in Philadelphia, gaining a reputation as go-to girl for nightclub promotions and publicity.
During this time, she honed her skills in special events management and planning spearheading fashion show productions, product launches, restaurant and nightclub openings as well as revitalizing established venues. Maria successfully executed countless grassroots marketing campaigns gaining media exposure for an array of clients.
Soon thereafter, Maria accepted a position at Hugo Boss, Fashion Works Incorporated as the PR and Marketing Manager overseeing seven locations in New Jersey, New York, and Pennsylvania where she concentrated on the fashion industry.
Prior to founding The Hip Event, Maria served as the Public Relations Manager for Neiman Marcus in Short Hills for more than four years. Under her direction, the store engaged in countless non-profit, community and charitable organizations such as The Susan G. Komen Breast Cancer Foundation, North Jersey Affiliate and The New Jersey Performing Arts Center.
Maria has worked with key editors and producers in top level media and was features on “Extra” on two different occasions for her expertise in beauty, fashion, and jewelry, as well as her keen sense of style. Other media outlets include, TLC’s “What Not To Wear”, The Wall Street Journal, and People EN ESPANOL.
More About The Hip Event
The Hip Event is a full-service public relations and lifestyle marketing business located in beautiful Montclair, New Jersey. Recognized for outstanding service and a true partnership approach with every engagement, the Hip Event’s client focused public relations services include media relations and industry specific media outreach; press release composition and distribution; marketing campaign design and outreach; Web site design and development; special event planning and sponsorship outreach.
Our goal is to set each and every client above the rest, and in the process help them grow. How can we help you grow? Contact us today.
Located in Montclair, New Jersey, The Hip Event is a full service boutique agency specializing in public relations, lifestyle marketing and special events catering to upscale industry clients with in the fashion and beauty; hospitality, dining and nightlife; as well as the entertainment and media industries.
The Hip Event connects brands with their desired media for optimal exposure by mixing our own creative style with traditional public relations (PR). Our dedicated team focuses on putting nationwide clients in front of key editors and producers from top media outlets to reach target audiences.
Our customized marketing campaigns and brand development programs deliver strategic messages to the audiences that matter most. We create individualized programs that play an integral role in marketing to drive sales through lasting customer relationships.
The Hip Event creates integrated marketing campaigns that blend publicity, promotions and product placement strategies to target markets in both traditional and non-traditional ways through grassroots efforts, crafting strategic partnership, aligning clients with celebrities and facilitating community relations.
Our unique approach can incorporate community outreach programs aligning clients with the communities they serve in-turn strengthening sales, image, and customer loyalty generating a positive word of mouth.
From concept to completion, The Hip Event handles all aspects of event management including production and publicity in order to meet your event goals. Our services incorporate but are not limited to defining objectives, selecting venues, pre-production, vendor relations, staffing requirements and permits.
After successfully orchestrating countless fashion show productions, product launches as well as non-profit, community and charity events, we pride ourselves on offering every client the personal attention only a boutique firm can provide. We invite you to talk to your clients, visit our office in Montclair, New Jersey, or contact us today.
Abbreviated Client List
Fashion and Beauty:
- Neiman Marcus Short Hills
- SAKS SHORT HILLS
- COMPLEMENTS TWO
- DIECI LIFESTYLE SPA
- Denim Society
- Diamond Dream Jewelers
- ROMAN JEWELERS
- RICKI- L DESIGNER JEWELRY
- GEORGE PRESS
- THE PEER GROUP FOR PLASTIC SURGERY
- Caitlin Rutkay Interior Designs
- NEELA WOODARD INTERIOR DESIGN
Restaurants and Entertainment:
- COORS LIGHT SILVER TICKET TOUR
- COORS LIGHT CODEBLUE TOUR
- ENTOURAGE’S ADRIAN GRENIER ENDLESS SUMMER PARTY AT HARRAH’S RESORT IN ATLANTIC CITY
- MEHTANI RESTAURANT GROUP
- SOLEFOOD RESTAURANT
- CONTINENTAL MID-TOWN/STARR RESTAURANT ORGANIZATIONS
- Q102’s JESSIE JORDAN
- LOVE MY CAKE BOUTIQUE
- WWW. STUFFEDCUPCAKES.COM
- PARK AVENUE CLUB-www.parkavenueclub.com
- ENGLEWOOD WINE MERCHANTS
- GRAND CRU
- FOOD FOR THOUGHT CATERED EVENTS
- PARK PLACE MAGAZINE
- NEW JERSEY MONTHLY
- NJ My Way
- VICINITY MEDIA GROUP
CHARITABLE ORGANIZATIONS AND HOSPITAL:
- AMERICAN CANCER SOCIETY GALA 2008/2009
- SUSAN G. KOMEN FOR THE CURE NORTH JERSEY AFFILIATE – PINK TIE BALL 2007
- RESTAURANT WEEK FOR A CURE 2008/2009
- CLARA MAASS MEDICAL CENTER FOUNDATION/SAINT BARNABUS CARE SYSTEM
- LITTLE SISTER’S OF THE POOR
- VISUAL ARTS CENTER OF NEW JERSEY
- JERSEY CARES
BUSINESS TO BUSINESS:
- ZOZZARO BROTHERS INC.
- ABE KASBO, PRESIDENT OF VERASONI WORLD WIDE
- ARMAND CUCCINIELLO CHIEF PRESS OFFICER FOR U.S EMBASSY IRAQ